Lionel Messi has been named No 1 in SportsPro’s 2020 checklist of the World’s 50 Most Marketable Athletes, along with his rival Cristiano Ronaldo ending within the second spot.
The 2 lead the sector globally, forward of NBA star LeBron James and India cricket captain Virat Kohli. Nevertheless, it’s a shock to see the Barcelona participant positioned forward of his rival at Juventus.
CR7 has typically been listed because the World’s most marketable athlete and is the planet’s most-followed
There may be an argument that as a result of Ronaldo is seen to work with a extra vital variety of sponsors and types than Lionel Messi, the Argentine is likely to be perceived as subsequently extra worthwhile to these he does select to endorse.
SportsPro admitted it was, nonetheless, “slim” between the pair, which might be undoubtedly the 2 most high-profile sportspeople on the planet. Nevertheless, there will be little argument with their placing the face of the NBA James in third, whereas Kohli – a sporting idol throughout India – is in fourth.
The highest 5 is rounded out by the highest-placed feminine athlete: Canadian tennis participant Bianca Andreescu, who gained the US Open in 2019.
However Messi is the reigning Ballon d’Or winner and SportsPro’s research allowed for components resembling “social following, content material engagement, fanbase progress over time, media worth, and the efficiency of branded versus natural content material.”
Soccer gamers dominate the checklist with three extra within the high 10 alone:
Brazil famous person Neymar (sixth), after that Liverpool’s Mo Salah (ninth) and Ronaldo’s teammate at Juventus, Paulo Dybala (10th).
In a shock, the very best fight sports activities athlete just isn’t Conor McGregor however his UFC rival Khabib Nurmagomedov, who takes the seventh spot. Maybe there’s a feeling ‘The Infamous’ has broken his standing along with his outdoors the Octagon antics.
Anthony Joshua is available in at 31st, simply forward of his would-be heavyweight opponent Tyson Fury in 32nd (oddly, Mexican multi-weight champion Saul ‘Canelo’ Alvarez is absent altogether). Nevertheless, the very best British athlete total is Lewis Hamilton, the Formulation 1 ace who’s in 21st place.
As common, there’s a need to indicate quite a lot of sports activities and to incorporate some new names, which arguably skews the rankings (are there 34 extra marketable athletes on the planet than Roger Federer, who is available in at 35th?). However there’s loads of thrilling decisions.
SportsPro’s full high 50 is beneath:
50. Russell Westbrook (Basketball)
49. Mikaela Shiffrin (Snowboarding)
48. Ashleigh Barty (Tennis)
47. Dorothea Wierer (Biathlon)
46. Katelyn Ohashi (Gymnastics)
45. Katrin Davidsdottir (Crossfit)
44. Giannis Antetokounmpo (Basketball)
43. Zion Williamson (Basketball)
42. Anthony Davis (Basketball)
41. Carissa Moore (Browsing)
40. Bethany Hamilton (Browsing)
39. Dele Alli (Soccer)
38. Kelia Termini (Browsing)
37. Charles Leclerc (Motorsport)
36. Luka Doncic (Basketball)
35. Roger Federer (Tennis)
34. Son Heung-min (Soccer)
33. Naomi Osaka (Tennis)
32. Tyson Fury (Boxing)
31. Anthony Joshua (Boxing)
30. Tom Brady (US Soccer)
29. Anna Gasser (Snowboarding)
28. Rafael Nadal (Tennis)
27. Sky Brown (Skateboarding)
26. Patrick Mahomes (US Soccer)
25. Megan Rapinoe (Soccer)
24. Jorge Masvidal (MMA)
23. Virgil van Dijk (Soccer)
22. Dina Asher-Smith (Athletics)
21. Lewis Hamilton (Motorsport)
20. Robert Lewandowski (Soccer)
19. Paul Pogba (Soccer)
18. Coco Gauff (Tennis)
17. Alex Morgan (Soccer)
16. Erling Haaland (Soccer)
15. Kylian Mbappe (Soccer)
14. Simone Biles (Gymnastics)
13. Steph Curry (Basketball)
12. Ryan Garcia (Boxing)
11. Eden Hazard (Soccer)
10. Paulo Dybala (Soccer)
9. Mohamed Salah (Soccer)
8. Rohit Sharma (Cricket)
7. Khabib Nurmagomedov (MMA)
6. Neymar Jr (Soccer)
5. Bianca Andreescu (Tennis)
4. Virat Kohli (Cricket)
3. LeBron James (Basketball)
2. Cristiano Ronaldo (Soccer)
1. Lionel Messi (Soccer)
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